Associate Brand Manager – Gin and Rum Jobs in San Francisco, CA at Hotaling & CO.

Title: Associate Brand Manager – Gin and Rum

Company: Hotaling & CO.

Location: San Francisco, CA

Hotaling & Co., formerly Anchor Distilling Company, is an importer and distiller of fine spirits headquartered in San Francisco. Originally established in 1993 by beverage visionary Fritz Maytag, fueled by the bold realization that there were no pot-distilled whiskies or high-end craft gins being made legally in America at the time. As a result, Anchor Distilling Company is credited with creating America’s first craft whiskey (Old Potrero) and gin (Junípero Gin) after Prohibition. In 2010, Fritz Maytag retired and sold Anchor Distilling Company to a business partnership that included Tony Foglio and London’s oldest wine and spirit merchant, Berry Bros. & Rudd.  With the sale, Anchor Distilling Company expanded beyond production on Potrero Hill to incorporate importing a collection of super-premium craft spirits from around the world. Today, newly named Hotaling & Co., has earned a nationwide reputation for its curated portfolio of premium craft spirits imported into the U.S. that is made up of over 300 specialty products from nearly 23 countries.  The Hotaling name remains a part of San Francisco drinking culture as the distillery celebrates 25 years of production, a proud tradition that will continue into the future alongside the other core business pillars: importing and consumer education.

Hotaling & Co. strives to be the world’s best artisanal spirits and cocktails company. Both a distiller (in the heart of San Francisco) and importer (of some of the world’s most coveted brands), Hotaling & Co. has a unique business model that is fueling tremendous growth. We are always on the lookout for those likeminded spirits that could enhance our company (partners across brand owners, distributors, retailers, employees and Bev Alc consumer communities). We are actively seeking to add an Associate Brand Manager to support the brand lead in charge of the Gin & Rum portfolios and Hotaling’s e-commerce strategy. This full-time role is based out of our San Francisco headquarters and is pivotal to the growth of the company’s flagship Gin & Rum brands and new e-commerce channel strategy implementation. The right individual will align to our values, bring a growth mindset, and has experience in modern brand marketing and project management.

Job Description

The Assistant Brand Manager (ABM) will be responsible for multiple workstreams that are key for the growth of Hotaling and Co.’s flagship Premium+ Gin & Rum brands. Currently, Premium+ Rum & Gin are fast-growing segments that have accelerated in the last five years, with increasing innovation, premiumization and trade activity. This role is highly visible due to the importance placed on these brands in our portfolio. Furthermore, Hotaling’s e-commerce and Digital efforts will also be an important aspect of this role as online sales become an increasingly important revenue stream for the company.

The ABM will assist the Brand Lead(s), and CMO with the development & execution of brand initiatives, provide admin & project coordination assistance, and contribute to the development as well as execution of annual brand plans. This person will also work closely with other members of the marketing team, cross-functional teams (Sales, Operations, Finance) and external partners such as: agencies, vendors and supplier partners.

Key Responsibilities

Marketing Initiatives

Support Brand Lead with the development of agency briefs as well as pr…

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About Hotaling & CO.