Commercial Insights & Marketing Executive Job at Bauer Media Audio Ireland – in Dublin, County Dublin
Bauer Media Audio Ireland is Ireland’s premier media company and the home of some of Europe’s leading commercial media brands. Bauer Media Audio Ireland owns and operates a portfolio of media channels with a strong focus on commercial radio and emerging digital media.
The company maintains some of the largest independent radio networks in Ireland and it continues to be one of the fastest growing radio networks in the world.
Our brands include Newstalk, Today FM, 98FM, Spin, Spin Southwest and Off The Ball, along with Ireland’s largest digital audio platform, audioXi.
About The Role
This exciting Commercial Insights & Marketing Executive role within the Commercial team will provide marketing support, insight and market intelligence to support the Commercial requirements at Bauer Media Audio Ireland, whilst playing a key part in the delivery of our B2B communications and our customer engagement strategy.
The role will include working on a wide range of projects across all aspects of the Commercial Department’s outputs and Bauer Media Ireland brands and platforms – radio, managing the commercial marketing activity and aiding the customer engagement process from lead generation, to pitch, campaign inception and post campaign analytics.
Responsibilities, Skills & Qualifications
What you’ll do:
Be responsible for creating and overseeing scheduling, sales collateral and internal and external communication. Produce current media packs and sales collateral, regularly updated with JNLR results and market insights.
Execute activity across our email, on air, social & web platforms to engage B2B audiences in line with our trade marketing strategy.
Support the Direct Business Strategy Director in developing strategic sales stories to help drive our brand profiles nationally and regionally.
You will work alongside the Commercial team to provide compelling narratives & insights for a commercial audience to increase advertising demand for our properties with our clients.
Work with research & insights tools to identify and analyse market /category trends, sector analysis, opportunities, or threats to support prospect planning. You will deliver research and insights findings to the Sales team.
Support the Direct Business and Strategy Director to manage the calendar of B2B activity and strategic trade partners.
Management of client campaigns. Work closely with the design team to deliver campaign assets that fulfil defined standards and brand values.
If the following traits sound like you, you might be the right person for the job:
You have a strong understanding of media audience measurements and analytics
You have experience of filtering market research data and resources, turning them into usable insights
You have an eye for opportunities to showcase and build brand
You know how to prioritise when things get busy
You have a positive and ‘can-do’ attitude
You are a confident communicator and able to communicate with colleagues at all levels
You have excellent both written and verbal communication skills
You are self-motivated and can work off your own initiative
You are an analytical thinker and interested in current affairs, consumer trends and culture
You have impeccable attention to detail and excellent organisational skills
Before you apply, make sure you tick the following boxes:
At least 2 years’ experience in a relevant role
A third level qualification in a related discipline
Our Culture & Rewards
At Bauer Media Audio Ireland we strive to be the most innovative, dynamic and best in class media outlet in Ireland. We want more people to spend more time with us. We want to talk to every person in Ireland, every single week, through one of our channels. To make this happen, our team is made up of some of the most passionate and creative people you’ll find. Working here means no two days are the same. The work by its nature is fast paced, and it can be intense – we work really hard – but we are all here because we truly love what we do.
We are committed to promoting, developing and facilitating a diverse, inclusive and equitable workplace culture, and to encourage and support the creation and distribution of content that reflects the diverse audience in Ireland.
Our employees believe that the most important thing in creating a happy, respectful workplace culture is to simply act like the kind of person you would like to work with. Our employees believe in a guide to work by ‘Be Sound, Be Fearless, Be United and Be Accountable’. We live by these values every day.
Company: Bauer Media Audio Ireland –
Company Location: Dublin, County Dublin