Digital Account Director Job at Dentsu Aegis Network – in Dublin, County Dublin
Digital Account Director
Your Main Areas of Responsibility & Accountability
Attend client briefing meetings and distil from the briefing sessions the client challenges and the role for dentsu services to deliver these challenges.
Construct overall media strategy in answer to the client brief
Translate client brief into detailed internal brief which is used to brief all dentsu specialist areas: Display, Paid Social, PPC, SEO etc.
Be the main contact with specialists as they ask questions around the brief.
Collate the specialist media plans into an overall composite plan with accompanying rationale . Liaise with all specialists to ensure all media plans are accurate.
Oversee any changes of strategy and media plan between client and specialists
Owner of client composite plan encompassing all relevant activity for a client
Be the main point of contact for clients and have the ability to understand client requirements, assess if it is within scope, and decide the most effective way to answer the question.
Be able to answer client questions on all specialist areas (PPC, Display, Social, etc.) and only involve specialists with clients when there is a real need to do so.
Manage campaign analysis – working with your direct team (AM, AE) and all specialists.
Deliver strategic review of competitive activity, QBR presentations.
Ensuring that teams are skilled up and resourced appropriately and supported with up-skilling as required
Ownership of delivery of Performance Development Reviews including development plans for direct reports; proactive identification and management of performance issues.
Responsible for accurate and timely invoicing to clients
Responsibility for working with AMs and specialists to ensure media plans match MX and invoices are accurate
Delivering effective budget control for clients
The Knowledge & Skills Needed
Delivers through others
Great understanding of the array of services that DAN provides to clients
Ability to brief effectively and challenge responses
Builds credibility & client focused
Makes relationships count
Strategic rigour and viewpoint
Quality decision making
The Experience & Qualifications Needed
Strong marketing, media and communications concepts, models, skills, practices, tools, frameworks, etc
Strong understanding of holistic digital media concepts, propositions, Dentsu Aegis Media digital services
Lead medium client / team
Experience across relevant media, products and services
Strong planning experience
Company: Dentsu Aegis Network –
Company Location: Dublin, County Dublin