Email Production Specialist Job at David’s Bridal, Inc. in Conshohocken, PA

Job Description


Apply now for our Email Production Specialist!


Do you have strong initiative, ability to work independently, self-motivated and deadline driven

Ability to perform multiple tasks in a fast-paced environment

Detail oriented with strong written and verbal communication skills.

Ability to communicate clearly and display a high level of professionalism working within a team.

Ability to learn new technologies quickly and create improved efficiency.

Ability to organize and prioritize multiple projects and customer deadlines with minimal oversight?

The Email Production Specialist works to provide support in the development and deployment of email and SMS/MMS campaigns. The Email Production Specialist is responsible for working within Salesforce, Bluecore and Attentive to build emails, QA, schedule deployments, code HTML, ensure emails render correctly across a variety of email clients, and support business department assigned to their role. This role executes the process of email and SMS/MMS campaigns from asset release to deployment and is focused on subscriber segmentation, executing test sends, populating dynamic content, ensure campaigns are rendering properly and scheduling the deployment.

Essential Functions

Build, QA and deploy email campaigns by executing tasks related to audience segmentation, coding, testing, populating dynamic content, and scheduling deployments within the ESP.

QA campaigns renderings. Create HTML based emails. Slice all campaign PSD files to correspond with specific links to prepare for build.

Correspond builds with custom segments, tagged URL’s and dynamic content. Work closely with the Marketing and Strategic Partnerships teams to set up campaigns and gain approvals.

Examine all creative assets to ensure that content/message is approved by business owners and creative is optimized for delivery and performance.

Troubleshoot ad-hoc issues that may arise due to segmentation, dynamic content, or data. Comply with CAN-SPAM act.b

Monitor coupon codes for trigger sends and request new codes before bank depletion. Update monthly and quarterly promocodes, barcodes & disclaimers for ongoing triggers.

Maintain awareness of email and mobile marketing trends. Maintain awareness of competitive landscape. Monitor technical issues relating to email delivery.

Education: Bachelor’s Degree in Computer Science or related field; or equivalent work experience

Years of Related Experience: Minimum 2 years’ experience

Required Skills & Abilities: Expert in HTML and SQL. Expert in Adobe Photoshop/XD and Sketch. AMPscript, CSS and Javascript a plus. Experience in responsive/mobile design for emails. Knowledge of CANSPAM Act. Experience with Salesforce Marketing Cloud (ExactTarget), Bluecore, and/or Attentive a plus. Knowledge of Microsoft Office. Knowledge of websites and online business practices.


About Company

Company: David’s Bridal, Inc.

Company Location:  Conshohocken, PA

About David's Bridal, Inc.