Events Strategist, Ads Marketing Job at Google – in Dublin, County Dublin
Bachelor’s degree or equivalent practical experience.
Experience in driving Marketing and/or Business Strategy.
Experience in data visualization (e.g., Google Data Studio, Tableau).
Knowledge of Google’s products and technology industry.
Ability to shape, articulate, and socialize well structured, well founded insights and recommendations across different levels and stakeholder groups (e.g., Marketing, Sales).
Excellent communication skills and proficient ability to use readily available data from Regional and Global teams to shape Marketing Event strategy.
Excellent cross-functional and cross-collaboration skills.
Proficient in SQL skills to connect to different database sources.
About the job
The Events and Experiences team brings the magic of Google to life through physical experiences that make our brand tangible, human, and shareable. You will collaborate across teams and departments to create delightful, one-of-a-kind experiences that leave a lasting impression.
As part of the EMEA Ads Marketing team, your mission is to help the Ads Marketing organization thrive. You will be part of our Dublin Marketing Team which has a mission to maximize the potential of our primary customer engagement channel – Ads customer events (e.g., covering Search, YouTube).
As an EMEA Ads Events Strategist, you will work cross-functionally and cross-regionally to deliver highly relevant, impactful and engaging events for key customers.
As an Events Strategist, you will be identifying, understanding, and meeting customer needs, journeys and experiences. You will be surfacing insights and opportunities where our current strategy, approach and tactics are under-delivering. You will make clear recommendations and steps to our senior leadership and wider team on how we can improve.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Master the main Ads Events data and insights resources so you are fully comfortable with accessing, pulling and structuring data that represents our Ads Events activities and results across relevant analytical buckets.
Understand Ads Events strategy strengths, weaknesses, and opportunities for improvement, using the data and insights, and convert these insights into recommendations.
Based on Quantitative analysis, extract customer behavior hypotheses and review with Marketing and Sales colleagues to cross check with qualitative insights and feedback from the ground.
Create new Ads Events reporting cadence suitable both for leadership and EMEA Product Marketing Managers.
Align Ads Events strategic insights and recommendations with leads across regional and local teams and customer engagement strategies.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Company: Google –
Company Location: Dublin, County Dublin