Frontline Activation Brand Manager Iberia Job at The Coca-Cola Company – in Madrid, Madrid provincia
What You’ll Do for Us:
Manage brand activation at the local level, including IMC amplification, POS activations & promos and experiential marketing and events (leveraging marketing assets), in coordination with the bottler and IMX team
Work with Franchise and CCL teams to support key customer marketing programs and support the senior brand manager on cross-functional initiatives, work assignments and tasks that align to business and brand priorities
Coordinate local activations with bottlers and IMX team, including POS activations & promos, events, experiential, leveraging marketing assets
Participate in agile projects for the development of OU and Market-level innovation and IMX campaigns
Manage program budgets (DME) and timelines to drive flawless execution of the plan, hitting all system milestones on time and within budget
Track brand and project performance through data analysis by converting KPI’s and findings into specific insights and actions that add value to the business, drive brand love and brand value
Prepare reports / presentations as needed (e.g. monthly performance reports)
Qualifications & Requirements:
Bachelor’s degree required
4-5 years of experience in marketing activation (end to end project delivery), working with TCCC external partners (bottlers and customers).
Ability to understand and leverage business, finance and commercial insights.
Ability to adapt to changing environment and cross correct in due time, scenario planning thinking.
Ability to effectively communicate and collaborate with key stakeholders (category marketing teams, bottler) and ensure alignment.
Good project management skills, able to coordinate multiple projects at the same time and deliver high quality on time.
Ability to coordinate full details (calendars, resources, metrics) of local activation with bottlers.
What We Can Do for You:
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always expanding
Expansive & Diverse Customers: We focus on diversified and large range of customers each day
Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day
Growth Culture: learning organization with a bias for action, fully empowering curious individuals to leverage our global network and a wealth of human insights to deliver amazing results.
Up to 25% of travel required
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
Company: The Coca-Cola Company –
Company Location: Madrid, Madrid provincia