Global Brand Manager, Co-Marketing Jobs in New York, NY at Uber
Title: Global Brand Manager, Co-Marketing
Location: New York, NY
Salary: $200K — $250K *
Category: Consumer Technology
About the Role
We are seeking a global brand marketing leader to direct, inspire and energize coordinated co-marketing strategies between Uber and our merchant partners (restaurants, retailers, etc.) around the world. This role will report to theGlobal Head of Brand Marketing – Delivery, leading the development and deployment of break-through branded co-marketing efforts that extend the power and reach of Uber Eats, the leading global online food delivery platform outside of China.
You will be responsible for working across the organization, in partnership with global and local marketing teams, account management, operations and product leadership to make Uber the marketing partner of choice for our merchants. This is an outstanding leadership opportunity to join an exceptional team, a business growing at triple digit pace, and a brand that is redefining multiple industries on a global scale! Does this sound like you? If so, keep on reading!
What You’ll Do
•Build breakthrough global integrated co-marketing platforms.Partner with external agencies and internal teams to develop coordinated campaigns, promotional activations, assets and operational playbooks to enable local executions in support of strategic enterprise as well as local SMB merchants that drive selection awareness, user acquisition and trips.
•Generate and own Uber’s merchant partner brand strategy.Translate the Uber Eats and broader delivery brand strategies into clear frameworks that engage and encourage merchant partners to invest in marketing and promotional resources with Uber on co-marketing activations and platforms
•Serve as primary global change-agent for merchant co-marketing.Identify and orchestrate efforts to drive more effective and innovative co-marketing activations through technology, product features and prioritization
•Establish and own relationships with global merchant partners.Serve as primary strategic partner and Uber brand lead with marketing counterparts at key global merchant organizations to enable collaborative strategies and plans
•Own the extension of our brand vision and co-marketing strategy to new delivery verticals.Translate and expand our co-marketing strategies and processes to accelerate co-promotion of platform merchants in grocery, convenience, alcohol, retail and beyond to generate accelerated growth in user adoption of new verticals.
•Direct Uber’s co-marketing Center of Excellence.Own and lead global community of practice – facilitating strategic alignment, brand governance, best practice sharing and cross-market collaboration
•Drive merchant-focused strategic brand initiatives.Plan and activate brand efforts with cross-functional teams through corporate platforms and community initiatives
• Bachelor’s degree in marketing, business, or a related field
• Minimum 8+ years in consumer marketing, brand marketing, or related experience with a successful record of delivering work with measurable business results on time and on budget
• 3+ years of experience building and executing collaborative marketing plans and integrated strategies with third-party brands across a broad range of channels
• Ability to meet travel requirements (~15-20%) for the position.
• Proven track record of success developing and deploying effective branded promotional plans and strategies to drive demand
• Experience in working with restaurant brands (McDonald’s, Burger …
Uber Technologies, Inc., commonly known as Uber, is an American technology company. Its services include ride-hailing, food delivery, package delivery, couriers, freight transportation, and, through a partnership with Lime, electric bicycle and motorized scooter rental. The company is based in San Francisco and has operations in over 900 metropolitan areas worldwide. It is one of the largest firms in the gig economy. Uber is estimated to have over 78 million monthly active users worldwide. In the United States, Uber has a 67% market share for ride-sharing and a 24% market share for food delivery. Uber has been so prominent in the sharing economy that changes in various industries as a result of Uber have been referred to as uberisation, and many startups have described their offerings as "Uber for X". Like similar companies, Uber has been criticized for the treatment of drivers as independent contractors, disruption of taxicab businesses, and an increase in traffic congestion. When it was under the leadership of former CEO Travis Kalanick, the company was criticized for various unethical practices and for ignoring local laws/regulations. Uber does not provide transportation services, but instead determines the fees and terms on which independent drivers transport riders. The company takes a share of each fare. Uber uses a dynamic pricing model. Fares fluctuate depending on the local supply and demand at time of service. Customers are quoted the fare in advance.