Head of Field & ABM Marketing Jobs in Provo, UT at Qualtrics

Title: Head of Field & ABM Marketing

Company: Qualtrics

Location: Provo, UT

Salary: $200K — $250K *

Category: Enterprise Technology

Job Description

The Challenge

We are looking for a rockstar Head of Field & ABM Marketing for the Americas to bring digital and physical manifestations of Qualtrics’s brand to life in our marketing campaigns. This position will build stronger, more meaningfully curated experiences that ultimately drive pipeline and deal acceleration. The role is equal partscreative, collaborative, and revenue-minded, as it is instrumental in partnering with our Americas enterprise and field sales teams, as well as field operations, to bring the Qualtrics Experience Management mission to life through physical and digital events and field marketing activities. The ideal candidate will also have a strong marketing automation background with proven expertise across marketing channels.

This role will be the primary partner for the Americas field sales organization, making sure that both corporate and field marketing activities and initiatives are fully realized. The role leads the Field Marketing team, which is accountable for building marketing sourced pipeline for these sales teams, owning a clear calendar for each marketing window, and executing a cadence of physical events (our own and with partners/vendors), direct mailer/ABM journeys, as well as digital experiential channels like webinars, live conversations, content programs etc.

Expectations for Success

Lead and drive the creation of the Americas field marketing plan and portfolio for Qualtrics with strategies that drive prospect consideration and revenue pipeline

Get to know our target audience deeply including their content and communication channel preferences in order to design deeply resonant marketing experiences

Amplify the Qualtrics brand and XM product positioning, ensuring consistent, on-brand messaging

Raise the bar for execution with the physical and digital experiential marketing teams and ensure that the brand standard and customer experience are never compromised in our campaign execution

Work with a cross-functional group of stakeholders in product marketing, growth teams, and channel marketing to develop an arc of marketing campaigns for each quarter, and an execution plan to deliver against agreed priorities and targets

Develop specific program and project plans, both 1:1 and 1:many, to execute prioritized marketing campaigns

Grow mileage of high-quality physical events through effective follow-up marketing (either with digital/social amplification) and creation and curation of a content library with assets from those events

Manage and develop a highly motivated team of experiential marketing leaders at all levels to serve as anchors for our digital and field programs

Independently manage outside vendors and partners to create execution options for our programs

Create a flywheel — Build out a scalable event strategy engine to co-host various event formats; develop event kits/playbooks, standardized procedures and tracking for each event

Embody the brand at our events and engagement venues working closely with our executive team and other influencers

Develop junior field and ABM marketers into being the most successful experience management marketers in the industry

Qualifications & Requirements

Great career trajectory and excellence as evidenced through progression with the most challenging educational institutions and brands

Strong track record of partnering with field sales executives to drive pipeline and established succe…


About Qualtrics

Qualtrics is a private research software company, based in Provo, Utah. The company was founded in 2002 by Scott M. Smith, Ryan Smith, Jared Smith and Stuart Orgill. Qualtrics software enables users to do many kinds of online data collection and analysis including market research, customer satisfaction and loyalty, product and concept testing, employee evaluations and website feedback. In 2012, the company received a $70 million investment from Sequoia Capital and Accel Partners, generally considered two of the top venture capital firms in the country. It was the largest joint investment to date by these two firms. In September 2014, Sequoia Capital and Accel Partners returned in Series B funding, led by Insight Venture Partners worth $150 million, a record for a Utah-based company.