Head of Strategy, TeamUBS Job at Publicis Groupe in Zürich, ZH
Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis.Sapient, and Health & Wellbeing with Publicis Health. Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.
Never has our vision and drive for Power of One been as demonstrable as in the role of the Head of Strategy for TeamUBS. Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business.
We could not be more committed to delivering excellence and we articulate our approach to that as the following;
Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.
We are Seamless; We have created a model free from silos, legacy, and convention.
We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.
We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.
We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.
Publicis Groupe is on the hunt for high caliber performers to build the global communication team for UBS based in Zurich. TeamUBS is a multi-disciplined and international team with the following capabilities: Performance media, strategy and analytics, creative and content, and account management. This integrated team will work together to deliver outstanding results for one of our most important clients in Publicis Groupe. This is an exciting time for TeamUBS as we are looking for our new Head of Strategy to lead and drive the business forward. Reporting directly to the Managing Director TeamUBS, the candidate will be part the leadership team.
Lead the development and build of an integrated brand strategy across all disciplines, from media to creative development, creation, activation through to optimisation for all campaign activity, across all international markets; working with all relevant teams
Lead and supervise the social media strategy for all social channels
Lead and oversee a clear content strategy across all campaigns and international markets, working with the Content Manager
Oversee general content partnerships and content communications to ensure content remains on strategy, relevant and best in class
Lead and develop a clear audience segmentation strategy for all channels in partnership with Performance Director, leveraging data and analytical insights
Lead and develop overarching consumer journeys across campaign and communications on an ongoing basis
Lead and oversee all research and insights, including quantitative and qualitative data, media analytics and in-depth research studies to ensure teams are working towards an insight based strategy
Participate in any media testing opportunities – A/B or creative tests to apply insights and results to brand strategies
Partner with Creative Director to ensure creative development is based on sound strategy and insights to ensure creative work continuously moves forward
Be a key client contact for all communication briefs in partnership with Head of Account Management, overseeing the briefing to creative teams
Oversee data and performance reports continuously monitoring results and trends, applying insights to guide strategic thinking
Build strong relationships with key client partners, presenting key reports and presentations on a regular basis
Collaborate with Head of Performance to establish, track and optimise towards agreed brand KPI/targets including recommendations for brand measurement moving forward.
Be a leader and expert across emerging digital, social, data and trends as well as best in class industry or competitor activity
Continuously challenge internal teams and client partners to encourage constant improvement and optimisation of activity, driving brand strategies forward
Manage and oversee one direct report, ensuring team members are working collaboratively towards achieving key client goal
University Masters degree BSc in Marketing, Communications, Research or similar
Min. 5+ years experience in a senior marketing, communications or strategy position either in a communications, marketing or advertising environment
Demonstrated experience leading and managing integrated global brand campaigns
Strong knowledge of brand strategy at a high level with demonstrated experience building brand strategy
Strong knowledge of all media channels with the ability to interpret media strategy and plans, with specific experience in developing brand strategies across social and digital channels
Qualifications in Google or Facebook tools is desired
Strong knowledge of creative process and principles within a strategic framework.Understanding of best in class creative campaigns is desired
Strong quantitative and analytical skill set – research or statistical experience is preferred
Fluency in English – knowledge of German is a bonus
High attention to detail and ability to multi-task
Build strong and effective connections with the UBS organisation and its stakeholders
Help to develop a global strategy that is fit for purpose in markets
Creating forward thinking solutions for client transformation
Supporting Global client impact
Excellent at building strong and long-term relationships with clients and who knows how to gain trust, create a culture of respect and build true partnerships. Client service orientated, get first-hand client information and uses it for improvements in product services.
Energetic, with an entrepreneurial mindset and hands on when necessary, the HoC&S TeamUBS is excellent at solving problems.
Strong business acumen
Excellent at retaining business as well as a proven track record for driving growth. Including a good understanding of business models and trends, as well as the ability to identify and seize opportunities that move the business towards strategic goals.
Strategic and Creative Ability
A real strategist, who loves to work on brand strategy, passionate with creativity. Able to anticipate future consequences and trends accurately; with broad knowledge and perspective.
Integrated Vision with strong Digital expertise
A broad understanding of the communication world and all the channels, digitally savvy.
Hunger for Change
Action oriented and full of energy for challenges, not fearful or acting with a minimum of planning; steadfastly pushes self and other for results.
Track record of managing global brands. A proven collaborator within a global business, who can coordinate and influence a collective team-based client relationship across complex matrix structures, organisations and different cultures, both internally and externally.
Relationships and Teamwork
A team player, fair with people, who leads by example and encourage collaborations. Can quickly find common ground and solve problems for the good of all. A bridge builder and not a kingdom maker. Not afraid of hard work or getting down into the weeds with working teams.
Company: Publicis Groupe
Company Location: Zürich, ZH