Intern, Digital/Search Engine Marketing Analyst Job at HP, Inc. in Vancouver, WA
E-commerce is both growing rapidly and redefining the way we shop and buy. In the online space, the Search Engine Results Page (SERP) is the new “shelf.” This role will be a part of team of experts that operate at the intersection of digital marketing, search and the computer and printer categories. We drive the performance of HP products within the SERP and see our presence there as a leading indicator or the health of our online business. We take an integrated view of Search, spanning all three search channels -product ads, text ads, and organic results. This position will help us with analysis intended to increase our Search coverage, Return on Ad Spend (ROAS) and ultimately market share for HP products.
Do you love Digital Marketing? Do you geek out about Google? Do you love analyzing data and pushing Excel to its limits? Are you interested in working with a great team of people across the globe? This role will be a part of a Search team that leads HP’s global search strategy for HP products, sets performance expectations and reports on search performance. To do this, we analyze customer behavior, work with agencies and our HP Stores across the globe, manage organic and paid reporting systems, develop the keyword sets for campaigns and tracking, report on search performance and guide strategic implementation. The Online Search Analyst Intern will be responsible for working with the Search Specialists in creating keyword sets, analyzing paid and organic search results, conducting competitive analysis and search audits, evaluating HP’s search performance, and making recommendations that will drive coverage, ROAS, and market share.
Core Responsibilities – Search Data and Analytics
Detailed keyword analysis, including defining the Search keyword ‘population’ for multiple countries
Search keyword classification
Extensive analysis of search performance
Reseller audits that include HP presence in paid, organic and site search
Ad-hoc digital marketing projects including digital tools and content development
Undergraduate degree completed. Masters degree in progress.
Studies in Statistics/ Analytics / Marketing / Business / Technical
Excel/Data base/Data Visualization capabilities, proficient with Power Point
Demonstrated critical thinking skills and the ability to turn data into insights
Proactive and self-directed with a passion to continue to learn and grow
Strong teamwork orientation and a ‘figure it out’ attitude
Approved to work in the US, no visa sponsorship required.
Fluency in English, additional language capability a big plus (German, French, Dutch, Spanish, or Portuguese)
HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.
Company: HP, Inc.
Company Location: Vancouver, WA