Jameson Brand Ambassador Job at Pernod Ricard – in Stockholm

Job Description

Pernod Ricard is the world’s leader in the Premium spirits industry. It operates in close to 80 affiliates and 94 production sites all over the world. Pernod Ricard Sweden is a part of Pernod Ricard Northern Europe and has 60 employees in Stockholm. The company focuses on 15 key wine and spirits brands such as ABSOLUT, Jameson, Havana Club and Jacob’s Creek.

For more information, please visit our website: www.pernod-ricard-sweden.com

Pernod Ricard Sweden together with The Absolut Company is the multiple time winner of the Benify Score – an award for the employer who achieves the most outstanding results in employee engagement and benefits satisfaction! Now, we are looking for a Jameson Brand Ambassador to welcome in our team!

About the role

We are looking for someone to join the Marketing Team as our Jameson Brand Ambassador with some responsibility for our craft gins and Agave spirits. The Brand Ambassador will report to the Trade Advocacy Manager and mainly work with Activations, ensure visibility and build engagement and advocacy for responsible brand portfolio; Jameson (50%) together with other brands e.g Monkey 47, Plymouth, Malfy and the Agave portfolio in strong collaboration with Trade and Brand Marketing and Sales Team.

The contract will be full-time from mid-June 2021 to July 2022.

The location is in Stockholm with frequent travelling within Sweden. Drivers License is a must!

3 Main Areas

Brand Campaigns/Activations/Sponsorships: 60%

In collaboration with Trade Advocacy Manager and responsible Brand Manager lead planning and implementation of brand campaigns/activities and sponsorships

In collaboration with Trade Advocacy Manager lead planning and implementation of ad-hoc brand activations based on needs from Sales team/customers

Support sales team on contracted activations

Contribute to Ambassador team through collaboration and sharing of experiences and ideas

Build advocacy, evaluate activities and share learnings

Brand education & tastings programs: 40%

Plan and execute brand education and tasting programs (all spirits brands within Pernod Ricard Portfolio) including off & on-line activations, as well as consumer educations/tastings both off & on-line.

Plan and execute internal educations and tastings, e.g for sales team.

Cocktail listings (time included under Brand education & tastings programs)

Maximize cocktails listings following defined local cocktail strategies

Inspire bartenders to create own cocktails based on brands within portfolio

Ensure brand names are included in cocktail menus

Track and monitor key competitors’ activities within the On-Trade channel

Key requirements

High School Degree

Fluency in Swedish and English

1-3 Years’ experience from the hospitality industry

Marketing or Sales experience is preferred

Event planning/project management knowledge is preferred

Driving license mandatory

Required Skills/Competencies

Ability to work independently and plan their time/activities to meet their goals (KPIs)

Wine / spirits interest

Strong networker

Communication and presentation skills

Solution oriented mindset

Ability to design presentations using (PowerPoint, Excel, etc.)

Graphic design and photo/video is a plus

Strong social media presence

Network of on-premise industrial experts & influencers is a plus


Pernod Ricard Sweden is situated in Stockholm in a beautiful premise by the water in Liljeholmen.

If you have questions about the recruitment process, please call Jennifer Lundström, Recruiter for this position+46 70 759 53 78 or e-mail [email protected] are looking forward to hearing from you!

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About Company

Company: Pernod Ricard –

Company Location:  Stockholm

About Pernod Ricard -