Overview

Marketing Manager, Small and Medium Business/Commercial Jobs in Mc Lean, VA at Alarm.com



Title: Marketing Manager, Small and Medium Business/Commercial

Company: Alarm.com

Location: Mc Lean, VA

Salary: $200K – $250K*

Category: Legal & Accounting

Job Description

Marketing Manager, Small and Medium Business/Commercial

at Alarm.com(View all jobs)

Tysons, VA

Marketing Manager, Small and Medium Business/Commercial

Alarm.com, an innovative and rapidly growing technology company in the IoT space, is seeking an experience, dynamic marketing leader to help build and manage multi-channel marketing programs for the SMB (small and medium business) and commercial space. The leader will work cross-functionally with product management, sales, partner marketing, and marketing communications to develop effective buyer journeys, as well as create multi-channel content including sales presentations, collateral content, trade advertising, in-app communications, and more.

The Manager will also be responsible for collecting and assimilating market intelligence, which will help drive messaging and positioning across all SMB focused marketing content, while also providing best practices and selling points for all external-facing employees.

The ideal candidate is a highly strategic self-starter, with outstanding communication, marketing and project management skills.

How you will contribute:

Drive strategy for targeting and growing SMB audience engagement, to include mapping out customer journeys across relevant target groups

Create and deliver compelling sales resources and campaigns across multiple channels

Develop and maintain consumer-facing content to drive engagement, upsell and referral opportunities

Develop and maintain new channel-facing content, including (but not limited to), sales presentations, collateral pieces, and compelling video and testimonials

Evaluate existing channel-facing and consumer-facing content and identify new opportunities as well as areas for improvement in both approach and message across multiple channels

Perform and direct on-going research to understand target audience needs and develop resonant themes and story lines that can be developed into sales and marketing content

Develop and manage an ongoing SMB-focused marketing calendar to include deliverables, formats, and channels

Collaborate with marketing team members to ensure all SMB-focused content is aligned and up to date and lead on-going performance measurements to ensure content and programs are optimized

Ensure consistent messaging across all SMB marketing efforts, developing an internal review process for all content contributors

Collaborate with product management on new product launches to create positioning, leveraging market intelligence to identify key features and benefits to promote

Work with the consumer marketing team in the creation of content and campaigns that convey messaging and learnings from research

Requirements:

8-10 years of experience in marketing, product marketing, and/or communications

Proven experience developing and optimizing marketing programs

Experience building customer journeys

Ability to work effectively in a highly collaborative environment

Exceptional attention to detail and problem-solving capacity are crucial

Effective at driving cross team collaboration and building consensus

Outstanding verbal and written communication skills, with experience crafting and presenting strategic initiatives to multiple stakeholders

Ability to develop and maintain strong working relationships with internal and external parties

Ability to thrive in a fast-paced, high-energy environment

GENERAL REQUIREMENTS

Team player with an extremely positive a…

 

About Alarm.com