Media Manager Job at Lidl in Dublin

Job Description

We are seeking a highly motivated and innovative Media Manager to join our Media team. The Media Manager will be responsible for the development and the deployment of the media strategy in the Republic of Ireland and Northern Ireland, working closely with agencies, the Marketing team and the wider team across the organisation to ensure all brand and creative plans are brought to life through every communication touchpoint.

Your Tasks

Responsible for the development and delivery of the media strategy at a campaign level – this includes project management across all relevant areas and teams with responsibility for campaign delivery

Ownership and quality control of the whole media planning process from strategy to delivery, incorporating any amends or adjustments required at any stage throughout

Development of strong and highly collaborative relationships with media owners to ensure the highest standards in innovation and delivery of ideas – fundamental to this is the briefing process

Ensure the continuous delivery of the highest standard of output of the media plan, included in this is ensuring appropriate and seamless digital integration into the strategic thinking and output

Prepare, forecast and manage the media budget for both markets, providing monthly updates

Create and manage the modelling tools that identify the impact of different marketing and media activities on consumer behaviour

Establish and monitor performance benchmarks, KPIs and media cost with agencies, providing detailed analysis and updates on key success metrics

Monitor the media marketplace to remain updated on latest media trends and utilise third-party research to analyse the market and translate into strategy

Coordinate, manage and evaluate media audits

Set, communicate and maintain timelines and priorities

Deliver on time and within budget that meets (and hopefully exceeds) expectations

Operational oversight of the Media team, allocation of team resources and management of timelines

Responsible for the development and motivation of junior team members

Your Profile

Third-level qualification in Business, Marketing or a related discipline

4-5 years’ experience in a similar role

A natural interest in all media channels

Experience in managing large-scale, complex media campaigns is essential

Excellent attention to detail and great presentation skills

An ability to work easily and collaboratively with others and also self-manage and work on own initiative

A strong desire to build relationships with agencies and all team members we interact with in Lidl

Previous experience in managing a small team

High level of business and financial acumen

Highly proficient in all Microsoft Office systems

Full clean driving licence

We Offer

€42,400 rising to €54,075 over 4 years

20 days holiday per annum rising to 25 days after 2 years

Company pension after one year of service

Private employee medical insurance

Initial training and on-going development from an experienced team member

Excellent opportunities for career progression

Dynamic work environment

New office facility

On-site gym and canteen


Head Office Dublin


Co. Dublin Dublin

Contract Type


Business Area

Experienced Hires

Reference nr.

MM M HO Q121

About Company

Company: Lidl

Company Location:  Dublin

About Lidl