Mgr., Demand Generation & Content Job at Epson in Los Alamitos, CA
Los Alamitos, CA, US
Requisition ID: 4133
Company: Epson America, Inc
External Job Description
Responsible for managing permission-based direct marketing campaigns (email, direct mail, vertical market media, online landing pages) including strategy and execution, customer lifecycle and profiles, segmentation, message development, and measurement for both B2B and B2C targets. Implements channel marketing programs to drive sales leads and demand for Epson branded products across multiple vertical markets. Leads marketing data warehouse practice, analytics and segmentation. Manages direct response team, agencies and vendors including contract negotiation.
Collaborates with/Key Customers include Product Management, Commercial Marketing, Marketing Communications, Ebusiness, Sales, Sales Operations, Dealers, Distributors, Commercial and Retail market end users.
Minimum Experience Requirements
D – Requires specialist experience at more advance level (8-12 yrs.)
D – Completion of an undergraduate program or equivalent experience (B.A. or B.S.).
All Travel – Up to 50%
Company Location: Los Alamitos, CA