Overview

Mgr., Demand Generation & Content Job at Epson in Los Alamitos, CA

Job Description

Location:


Los Alamitos, CA, US

Requisition ID: 4133

Company: Epson America, Inc

External Job Description

Responsible for managing permission-based direct marketing campaigns (email, direct mail, vertical market media, online landing pages) including strategy and execution, customer lifecycle and profiles, segmentation, message development, and measurement for both B2B and B2C targets. Implements channel marketing programs to drive sales leads and demand for Epson branded products across multiple vertical markets. Leads marketing data warehouse practice, analytics and segmentation. Manages direct response team, agencies and vendors including contract negotiation.

Collaborates with/Key Customers include Product Management, Commercial Marketing, Marketing Communications, Ebusiness, Sales, Sales Operations, Dealers, Distributors, Commercial and Retail market end users.

Minimum Experience Requirements

D – Requires specialist experience at more advance level (8-12 yrs.)

Education

D – Completion of an undergraduate program or equivalent experience (B.A. or B.S.).

Physical Requirements

Skills

Language

Travel

All Travel – Up to 50%

Epson

About Company

Company: Epson

Company Location:  Los Alamitos, CA

About Epson