Overview

PACS Europe Insights Lead – Europe Flexible Location Job in London at Coca-Cola –

About the Role


This role is responsible for partnering with Public Affairs, Communications, and Sustainability (PACS) Europe and Bottler stakeholders to convert internal and external data into actionable insights, strategies and tactics. The ideal candidate will act as a conduit between our team — PACS Services — and PACS Europe, establishing a constant connection between both groups that can be leveraged to achieve business objectives. The role is critical to scaling PACS insights in Europe and tailoring them to help our stakeholders reach their goals.

Responsibilities

Act as a trusted and strategic partner to the PACS Europe team by sharing, synthetizing and actioning insights from active initiatives and future projects

Leverage corporate reputation, sustainability and communications data to provide strategic feedback and recommendations to EME leadership

Collaborate with PACS Europe to leverage research and insights to develop OKRs and assist with tracking where applicable

Define Europe-specific PACS KPIs and outline the optimal means of tracking them

Help quantify the success of PACS communications campaigns and initiatives

Design and develop visualizations to support the needs of stakeholders and partners

Drive the design of our corporate reputation survey and ensure key attributes and data points are accounted for within the questionnaire

Partner with CCEP and other bottlers to help them understand the tenets and benefits of CoRe and, as needed, assist with their transition to the methodology

Design and oversee ad hoc research based on topical events, campaigns or issues, collaborating with Human Insights and Marketing Analytics teams as needed

Communicate Europe-specific insights with other members of the PACS Services team

Provide regular updates to Europe leadership on corporate reputation, communications performance, sustainability progress, and more

Serve as the EU change agent for the adoption of PACS Services portfolio of tools and services

Connect PACS Services and PACS Europe by sharing OU best practices to maximize our networked organization

Deliverables

Semi-regular corporate reputation reporting and benchmarking

OKR and other goal recommendations based on our holistic data set

Ongoing internal and external communications performance

KPI measurement for campaigns and events

Qualifications & Requirements

5+ years of experience in a Consumer Insights or Market Research role

Able to conceptualize frameworks and research models for communications, marketing and consumer insights problems

Capable of tackling structured and unstructured problems while coordinating all phases of analysis from formulation to conclusions and recommendations

Comfortable with large amounts of data and qualitative insights

Clear and confident communicator and presenter

Proven track record of using data to create strategic recommendations and narratives

Experience working in networked, cross-functional and cross-geographical teams

Nice-To-Have Experience

Knowledge of market research techniques

Experience supporting Communications or Marketing teams with insights or research

Coca-Cola system knowledge and understanding of the dynamics of the soft drink industry

Experience leveraging digital products and tools

Prior experience working in multiple markets

Skills

Strategic Insights; Reputation Research; Data Analytics; Corporate Communications; Brand Reputation Management; Digital Communications; Executive Communications; Corporate Reputation Management; Sustainability Communications; Data Insights; Strategic Communications; Business Strategies

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

About the Company

Company: Coca-Cola –

Company Location:  London

Estimated Salary:

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