Paid Media Manager – Search Job at DQNA – in Cape Town, Western Cape
We are looking for an internet savvy individual with sound knowledge of the digital advertising industry to fill this position.
The main role of the Paid Media Manager is to implement and optimize search advertising campaigns across various platforms. They are responsible for campaign optimization, analysis and reporting and also act as a technical contact between account managers, clients and creative agencies. Paid Media Managers must therefore be able to communicate effectively and manage internal and external client expectations.
Experience in running, implementing & managing Google Ads campaigns (Yahoo, Bing Search campaigns advantageous)
Experience in implementing & managing Re-marketing & Shopping campaigns is advantageous
Experience with setup and testing of tracking requirements of online campaigns
Knowledge of PPC Search best practises and optimization techniques
Paid Media Manager Responsibilities would include (Search):
Pre-launch brief & strategy discussion.
Keyword research, client research, competitive landscape analysis
Overall account creation & set up
Ongoing optimization & strategic feedback
Performance – Ensure campaign targets are met (e.g. CPA / ROAS)
Client & Internal Reporting for both operational & invoicing purposes
Training & Development
Excellent computer skills (MS Office essential – intermediate to advanced Excel)
Internet savvy & passionate
Highly organised with an eye for detail
Able to work very accurately with numbers
Able to work on own initiative, prioritise workload and juggle multiple tasks
Excellent administrative, communication and time management skills
Good command of both written and verbal English
Minimum of 2 years digital / campaign management experience
Experience managing Display (GDN / Youtube / Smart Display) campaigns
GMP Stack knowledge / experience (in particular SA360)
Facebook Business Manager / Twitter / Criteo knowledge / experience
Experience running eCommerce / Retail campaigns
Good knowledge of Digital Marketing Landscape
Key competencies and work ethic:
Exceptional communication skills both written and verbal and display professional and exemplary behaviour at all times
Specialised knowledge – have worked in a serious, thoughtful and sustained way to master the specialized knowledge needed to succeed in their fields; and that they keep this knowledge up-to-date so that they can continue to deliver the best work possible.
Competency – Professionals get the job done. They’re reliable, and they keep their promises. If circumstances arise that prevent them from delivering on their promises, they manage expectations upfront, and they do their best to make the situation right. Professionals don’t make excuses but focus on finding solutions.
Displays honesty and integrity at all times
Be accountable for their actions even when making mistakes
They exhibit a high degree of emotional intelligence (EI) by considering the emotions and needs of others, and they don’t let a bad day impact how they interact with colleagues or clients.
Display strong interpersonal skills. Ability to build strong relationships with clients and colleagues; display a strong team spirit.
Maintain the highest standards of delivery, productivity and effectiveness at all times
Organized and detail-oriented
Be approachable and open to constructive feedback
Exceptional time management skills and ability to prioritize a high volume of projects simultaneously in a fast-paced unpredictable environment.
Strong problem-solving skills
This includes but is not limited to taking decisions independently while staying within the company guidelines; Proactive attitude; staying self-motivated; being self-reliant; continuous self-development without expecting to be taken by the hand.
Display a hunger for knowledge and a willingness to learn for any situation
Respect, appreciate and contribution towards decision making
Self-motivated and driven individual with strong integrity
Very diligent – staying on top of the details and understanding how they fit into the big picture
Company: DQNA –
Company Location: Cape Town, Western Cape