Overview

Performance Marketing Manager Job at PAX Labs in San Francisco, California 94101



Performance Marketing Manager

Description

Develop strategies, execute programs, and manage growth initiatives, including
POC for media agency partner, including deep understanding of tactics, regular reporting of KPIs, and strong agency management 
Drive campaigns from planning to execution and beyond to meet key performance metrics
Constantly optimize marketing activities to improve ROI – scope out and identify new platforms, tools, and systems
Identify pain points to creatively improve non-performing areas
Allocate budgets and analyze performance to recommend modifications to ad spends
Collaborate with marketing teams to guide A/B creative tests, and spend scaling tests on campaigns to identify what works best
Utilize performance to craft recommendations for improvement on copy and content to creative director and content strategist
Test new channels and trends 
Optimize budget allocation to maximize/achieve target Cost per Acquisition (CPA) and efficiently scale new customers
Work closely with consumer insights to manage and optimize ad placements to target relevant interests and topics of our target consumers 
Explore incremental sources of consumer retention and revenue; e.g. SMS, in-app, etc.
WHAT WE LOOK FOR IN YOU
Minimum of 5 years of performance marketing experience within CPG, minimum 8 years marketing/growth experience  
Strong agency management skills
Deep knowledge and thorough understanding of growth marketing best practices
Proven ability to translate analytic data into strategic insights that drive successful marketing programs
Strong presentation skills and executive presence 
Advanced analytical skills required – ability to understand and utilize large data sets
Experience with working with large data sets and complex analyses
Firm understanding and experience executing programs across programmatic, endemic, mobile, native, digital, and traditional OOH


About Company

Company: PAX Labs

Company Location:  San Francisco, California 94101

About PAX Labs