Product Marketing Manager Jobs in San Ramon, CA at Accela, Inc.

Title: Product Marketing Manager

Company: Accela, Inc.

Location: San Ramon, CA

Salary: $100K — $150K *

Category: Enterprise Technology

Job Description

About this role:

We’re looking for a talented Product Marketing Manager to help drive how we communicate our solution vision and value in the market. You’ll work alongside our corporate marketing, sales and product teams and be responsible for:

Becoming an expert in our target market of government agencies, and of our various software solutions for those markets

Directly authoring product targeting, positioning, messaging, and marketing and sales assets for various products within the Accela portfolio

Helping driving market analysis, including new market (white space) mapping, sizing, pricing and prioritization

Creating buyer personas to help define our go-to-market strategies

Identifying and developing compelling, differentiated sales tools and assets needed for each stage of the funnel and sales cycles

Helping drive new product/solution launches and go-to-market plans

Creating content to support demand generation efforts, including webinar content, website copy, whitepapers, etc.

Play an active role in customer communications, including messaging, tone, and process

You should have:

Demonstrably strong writing and communication skills

Able to work autonomously and drive projects to completion

Direct experience with market metrics and analysis, and being data and metrics oriented

4-6 years product marketing or related experience. SaaS B2B preferred

Tech and business savvy thinker who is naturally goal-oriented and curious

Experience with sales training and tools

Experience with business process automation, content management, and enterprise platform software is helpful

BA/BS degree, MBA helpful

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Valid through: 6/3/2021


About Accela, Inc.