Product Marketing Manager Jobs in Fairfield, CA at Jelly Belly Candy

Title: Product Marketing Manager

Company: Jelly Belly Candy

Location: Fairfield, CA

Salary: $80K – $100K*

Category: Food & Beverages

Job Description


Responsible for developing and executing short and long-term marketing programs and product lines by performing the following duties.

ESSENTIAL DUTIES AND RESPONSIBILITIESinclude the following. Other duties may be assigned.

Working with the VP of Global Marketing, develops product line business plans, including objectives, strategies, and tactics, as well as corresponding budgets.

Manages product line P&L with input into forecasting, operations, and financial controls.

Assists in identifying new growth opportunities, based on consumer trends and competitive landscape.

Develops consumer and trade promotions and advertising campaigns, working with outside agencies and internal resources.

Manages and tracks performance of trade and consumer media plans and promotional calendars.

Develops retailer tie-ins with Company events and sponsorships.

Leads cross-functional teams in the development of new products and product revisions.

Monitors product, market and sales performance, evaluates market and consumer trends, and makes recommendations for product improvement or discontinuation.

Manages development of sales support materials including sell sheets, catalogs and POS materials.

Prepares reports and presentations for sales meetings; helps develop plans for company exhibits at trade shows.

Domestic travel may be necessary.


Directly supervises the Product Marketing Coordinator(s). Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities may include training employees; planning, assigning and directing work; appraising performance, and resolving problems.

QUALIFICATIONSto perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Bachelor’s degree (BA/BS) from four-year College or university.

Minimum 3 years experience as a Product Marketing Manager in a CPG marketing environment.

Proficient with syndicated data (IRI; Nielson, etc.).

Experience with multiple channels (food, drug, mass, club).

Experience leading cross functional teams on integrated product development initiatives.

Experience developing social media and online promotions and ad campaigns.

P&L responsibility.

Experience directing external agencies, including advertising and promotions.

Proficient with MS Office, including Word, Excel and PowerPoint.

See Less

Valid through: 7/16/2020


About Jelly Belly Candy

Jelly Belly Candy Company, formerly known as Herman Goelitz Candy Company and Goelitz Confectionery Company, manufactures Jelly Belly jelly beans and other candy. The company is based in Fairfield, California, with a second manufacturing facility in North Chicago, Illinois and a distribution center in Pleasant Prairie, Wisconsin. In October 2008 the company opened a 50,000 sq ft (4,645 m2) manufacturing plant in Rayong, Thailand where it produces confectionery for the international market. Gustav Goelitz came to the United States in 1866 and in 1869 started the confectionery business Gustav Goelitz in Belleville, Illinois. His younger brothers Albert and George emigrated to America soon after and joined him in the business. In 1898, the company began manufacturing mellocreme candies (also called mellowcreme, mellow cream, and butter cream). Candy Corn, a type of mellocreme candy, was likely developed by George Renniger, an employee of Wunderlee Candy Company in Philadelphia. The Goelitz Confectionery Company was successful in selling a variety of mellocreme candy including candy corn. In 1904 the company relocated to Chicago, and then to North Chicago in 1913. Herman Goelitz, the son of Gustav, moved to the west coast to start his own business, Herman Goelitz Candy Company. The company eventually settled in Oakland, California in 1924. In 1960, the company expand to jelly beans, Chocolate Dutch Mints, America’s first gummi bears, and jells. “One of those new products was a small and very flavorful Mini Jelly Bean [developed in 1965].” The Mini Jelly Bean center had natural flavoring, innovative for the time when only the outer shell was flavored.