Product Marketing Manager – Marketing Technology Jobs in Atlanta, GA at Zillow

Title: Product Marketing Manager – Marketing Technology

Company: Zillow

Location: Atlanta, GA

Salary: $150K — $200K *

Category: Consumer Technology

Job Description

About the team

We are passionate about understanding home-shopper needs, and providing solutions that span our business lines including buying, selling, renting and financing. Our goal is to help home shoppers realize their dream of getting into a home they love.

About the role

We have millions of customers on Zillow, with unparalleled insight into how we can help them move. To help them take that next step forward in their journey, we’re building one-of-a-kind technology to deliver customers more personalized communications and experiences. As the Product Marketing Manager, you will create and drive these strategies, working with cross-functional partners across Zillow — including Data Science and Analytics, Engineering, Product Management, Marketing Operations, Creative Development and others. You will define the data and technical infrastructure capabilities needed to launch critical communications programs that yield a better, more personalized home-buying experience on Zillow.

As the centralized owner of the work, you will identify the business opportunities and customer needs, develop the communication and go-to-market strategies, help define the marketing tech and data requirements to execute these strategies, and serve as the cross-functional lead across all teams to execute on the defined timeline.

Key Responsibilities:

Use data and insights to establish the customer outcomes and business opportunities to be achieved through creating and using new data and technology infrastructure.

Define customer communications program strategies and go-to-market plans, with Marketing channel owners and Product teams, to drive and execute integrated go-to-market programs across paid and owned marketing channels, as well as in-product experiences on web and app.

Work with product, engineering, and data science teams to define the roadmaps and technical needs for execution of new customer communication programs.

Perform as the central project manager for each communication program, identifying key team members, achieving agreement on your strategies and tactics, and identifying the goals and corresponding roadmaps to get the work done.

Execute against the go-to-market plans for each customer use-case on fast-paced timelines, navigating and resolving unforeseen hurdles and the complexities of large cross-functional projects.

You will drive business results and gain powerful insights and foundational lessons to inform ongoing infrastructure solutions. You are the ambassador of this work to partners and leadership.

This role has been categorized as a Hybrid position. “Hybrid” employees regularly work at an existing ZG corporate office for approximately 10 to 80 percent of their time each month, and the rest of the time they may work from a remote physical location of their choice within a reasonable commuting distance from the corporate office which must be identified to the Company in advance. The Recruiter and Hiring Manager will set expectations on the employee’s preferred time in office. ZG has not defined a reasonable distance, and expects employees will use judgment in determining this for themselves and understand the implications re: time commitment and cost of daily commute.

Who you are

Your superpower is strong customer-centricity, combined with exceptional project management and analytical abilities. You are data-centric, and have extensive experience partnering with product, …


About Zillow

Zillow Group, Inc., or simply Zillow, is an American online real estate marketplace company that was founded in 2006, was created by Rich Barton and Lloyd Frink, former Microsoft executives and founders of Microsoft spin-off Expedia; Spencer Rascoff, a co-founder of Hotwire.com; David Beitel, Zillow's current Chief Technology Officer; and Kristin Acker, Zillow's current Senior Vice President of Experience Design. Barton is the current CEO of Zillow, Inc.