Senior Digital Marketing Specialist Job at TURNER HR SERVICES in Bellingham, WA
For full job description and to apply, please visit us at https://recruiting.paylocity.com/recruiting/jobs/List/2834/Reporting-Systems-Inc
This position has the opportunity to work with a high performing marketing team within a remote home office setting.
Emergency Reporting is a leading records management solution for Fire and Emergency Services. As a SaaS company, our teams work collaboratively to provide a highly available, reliable, and secure platform for every one of our customers, from volunteer fire departments in small towns, to large metropolitan fire agencies.
OUR DIVERSITY COMMITMENT
Emergency Reporting’s values are centered on the notion of respect, inclusiveness, and striving to foster a healthy work environment for all employees. With these values in mind, we will do our part to support and further diversity, equity, and inclusion not only in our workplace, but in our communities. Toward this goal, Emergency Reporting invites candidates from diverse backgrounds and perspectives to apply and help shape our ongoing efforts.
The Senior Digital Marketing Specialist will be responsible for executing results-driven marketing strategies, assisting with multi-channel campaign development, analyzing the effectiveness of each campaign, and developing lead generation programs to fill each stage of the marketing funnel. The person in this position will play an integral role in building and engaging Emergency Reporting’s customer base, and creating intriguing content and messaging that will promote long-term company growth. They will deliver services across multiple marketing disciplines, including analytics, content, email, mobile, search, online and live events, social, PR, and web. They will be agile, adept at advanced marketing technologies, and experts at inbound marketing strategy. The Marketing Specialist will activate and manage marketing automation tools, fully integrated with sales and Salesforce, to deliver maximum value at every consumer touchpoint. They will be responsible for understanding our audience of first responders, learning about the Emergency Reporting platform, and helping to promote our partners.
ESSENTIAL JOB FUNCTIONS
Manages the daily use of Hubspot by pulling customized lists, maintaining high data quality, adding contacts, optimizing the stages of the sales and marketing funnel, ensuring clean integration with SalesForce, designing landing pages and email templates, and generating reports.
Creates, analyzes and assesses new and ongoing marketing campaigns to determine effectiveness and make recommendations for change.
Writes SEO optimized website, email, social media, and other content to drive engagement with the ER brand, and build thought leadership in the First Responder community.
Manages assigned budget line items and corresponding marketing department credit card expenses upon request.
Creates advanced buyer persona profiles that serve as the foundation for highly personalized inbound marketing campaigns.
Designs marketing campaigns around content consumption and buying patterns across multiple screens – including tablets, personal computers, and smartphones.
Devises brand content calendars to match publishing schedules to buyer personas, web search trends, business milestones, and priority campaigns.
Leverages advanced CMS technology to dynamically alter website copy and calls to action at an individual visitor level.
Measures ROI per marketing channel to enable more sophisticated resource allocation.
Personalizes communications to speak to specific needs, pain points, and behavioral triggers.
Takes a full-funnel approach, constructing marketing campaigns designed to achieve specific and measurable goals at every stage of the sales process.
Stays immersed in marketing technology, trends, and social networks.
Schedules and monitors social media channels including Facebook, Twitter, LinkedIn, etc. to ensure optimal engagement and alignment with brand personality.
Provides promotional content for various events, such as seminars, trade shows, and internal celebrations.
Serves as liaison between the company and advertising agencies, print suppliers, promotional suppliers, freelance talent, and various marketing services.
OTHER JOB FUNCTIONS
Attends All-Hands meetings, company trainings, manager meetings, occasional trade shows or other company events.
Performs other duties as assigned by the Marketing Manager or Senior Director of Business Development.
REQUIRED QUALIFICATIONS – EDUCATION, LICENSES & EXPERIENCE
BA in Marketing or related field.
Six years or more marketing for a B2B company.
Experience with marketing automation platform use and configuration (Hubspot Marketing Software Certification Preferred).
Experience writing engaging and professional content.
Combination of education and experience that qualifies the candidate for the position may be considered.
QUALIFICATIONS – KNOWLEDGE, SKILLS & ABILITIES
The Marketing Specialist needs to be tech savvy, fast paced, a creative problem solver, and have outstanding attention to detail. Demonstrates understanding of marketing principles and current best practices.
Demonstrates an understanding of the latest marketing mediums, including social media, and how to assess the use and application of them.
Demonstrates an understanding of SEO/SEM and Google adwords/analytics.
Demonstrates ability to write in a variety of styles including: promotional copy, headline/subject line writing, press releases, copywriting, and web writing.
Tech-savvy. Demonstrates an understanding and awareness of technology and software like WordPress, Hubspot, Salesforce, GoToWebinar, etc.
Strong organizational skills and ability to prioritize projects and manage multiple deadlines concurrently.
Results-oriented. Must be able to demonstrate effectiveness and results of campaigns.
Team player. Able to shift gears and help team members due to shifting priorities.
Demonstrates ability and desire to thrive in a fast-paced environment.
Demonstrates ability to stay current with changes in the marketing environment to best serve the objectives of the organization.
Computer proficiency with Microsoft Office (Excel, PowerPoint, Word, and Outlook).
Demonstrates ability to work effectively with diverse groups of people.
Demonstrates ability to take initiative, problem solve and work independently.
Ability and desire to plan, organize, schedule, and manage various projects concurrently.
Company: TURNER HR SERVICES
Company Location: Bellingham, WA