Senior Marketing Automation Manager Jobs in San Jose, CA at BioTechne
Title: Senior Marketing Automation Manager
Location: San Jose, CA
Salary: $200K – $250K*
Category: Pharmaceuticals & Biotech
By joining the Bio-Techne team you will have an impact on future cutting-edge research. Bio-Techne, and all of its brands, provides tools for researchers in Life Sciences and Clinical Diagnostics.
The Senior Marketing Automation Manager will own the global email marketing program using Marketo to ensure email campaigns are successfully implemented from the planning stage to execution for Bio-Techne brands. This individual will drive overall strategy and best practices for program enhancements to maximize customer value and campaign results. This person must have a passion for continually pushing the email program to the forefront in relation to competitive and industry standards. This role will lead the implementation of marketing automation and customer lifecycle campaigns in partnership with campaign and product managers. This individual will also troubleshoot campaigns, workflows, and data to ensure campaigns
Works with leadership to identify and scope opportunities, work with project teams and end users to plan and implement marketing automation to increase customer engagement and drive revenue. Facilitates the development of ROI/effectiveness analysis. Stays abreast of new technologies and changes in the digital marketing and marketing automation environment to best serve the objectives of the organization. Continuously improve efficiency and effectiveness of marketing business processes.
Oversee the global email channel for Bio-Techne brands using Marketo (Triggered and automated emails, segmentation strategy, and CRM compliance)
Partners with the Salesforce team to ensure Marketo and Salesforce sync is accurate
Acts as the email and marketing automation lead for Bio-Techne brands using Marketo
Partner with Salesforce.com Administrator and marketing teams to define segmentation audiences and customer engagement plans. Create new data capture workflows and compliance plans.
Work with marketing teams and Salesforce.com Administrator to create and refine business rules to establish strategies for reaching customers
Implement A/B testing strategies and future testing roadmap
Develop roadmap for moving email marketing programs from batch and blast to 1:1 customer journeys
Manage the relationship with Marketo and work with internal teams to ensure the platform meets current and future email marketing needs
Troubleshoot technical issues and consult with IT or Marketo support to implement solutions
Oversee global email reporting
Collaborate with campaign managers for each brand to ensure compliance with email marketing best practice and compliance with segmentation, GDPR, CCPA, CAN SPAM, and other legislation
Ensure Bio-Techne brands maintain strong inbox deliverability
Excellent project management skills; ability to prioritize tasks across multiple brands
Create email reporting dashboards analyzing campaign performance in order to provide actionable recommendations and deliver continuous improvements to the email program
Ability to simultaneously coordinate multiple, high-priority projects
Critical-thinking, research, and problem-solving skills a must
Perform additional duties as assigned.
Education and Experience:
This position requires a Bachelor’s or equivalent with a minimum of 10 years experience in email marketing and a minimum of 5 years experience in management. Must have strong communication skills…