Senior Paid Media Manager – Search Job at DQNA – in Cape Town, Western Cape
Traders will be allocated to a specific market and manage a portfolio of clients & campaigns. Senior Traders will look to Implement, optimise and run profitable campaigns across various platforms / search engines and act as technical contact between Account Directors / Managers & clients. The will communicate effectively to manage internal and external client expectations. As a senior, set the example for the team, go above & beyond the role of “”Trader”” in guiding, coaching and assisting fellow Traders. Support to the Team Lead. Does not need to lean on the TL for day to day support. They are able to step in when TL is not available & help junior team members.
So what is a Media Manager?
Media Managers are responsible for maximizing our advertisers digital budgets according to their required goals. In more simple words, Media Managers will be responsible for defining / creating digital Paid Media strategies, implementing this in demand side platforms (various sophisticated technologies are used) and wisely spending a predetermined budget – all to ensure client digital goals are reached & that they see a full return on digital investment. You will need to understand how to buy inventory via the technologies at what price and what inventory / audiences / programmatic strategies will be successful of a campaign.
Place within the organisation
Reports to the Regional Country Lead
Works closely with internal country consultants on strategic digital strategies
Closely interacts with international Consultancy and Account Management teams
Knowledge and experience
Must have a passion for digital marketing and wanting to build a career within the digital space
Minimum 3-4 years of experience and be working 100% independently on basis of senior level profile
Completed Advanced Search / Display Google certifications
Completed Google Shopping Certification
Full Google Stack Certification (Doubleclick)
Expert level in at least 1 Doubleclick channel ie. DS / DBM
Experience on GTM / tag implementation
Completed Google Analytics Certification
Experience in management of digital accounts with a ROI focus
Experience in managing digital campaigns with branding and performance driven goals
Experience with managing digital campaigns for video & mobile
Experience with in-app buying
Must know how to work with budgets and how to allocate them effectively across different types of online media
Experience with Google Analytics and how to implement & interpret data
Experience with tag management tools
Ability to troubleshoot tech issues within buying platforms and present solutions
Must have the ability to understand and interpret the strategy and execute this within the applicable platforms
Ability to analyze campaigns & implement strategy based on findings
Ability to conduct post-campaign analysis and to present that to country teams / client
Ability to build reporting templates which is suited for client
Outstanding ability to think creatively, strategically, and identify and resolve problems
Ability to work closely with senior team members & consultants to take direction with campaigns
Very diligent – staying on top of the details
Ability to succeed in a fast paced, entrepreneurial environment
Strong organizational and time management skills
Excellent written and verbal communication skills
Experience working in a Media Agency and PPC/Adwords/Search
Experience within Doubleclick Campaign Manager (DCM)
Experience with working in a SSP or exchanges
Experience within the affiliate / Lead Generation sector
Good technical communicator – be able to turn complexity into simplicity
Passion for online advertising technology
Autonomous, proactive and resourceful
Self-motivated, positive and driven individual
Cool under pressure
Being able to take direction & working closely with team members & consultants
Being able to share knowledge with team
Employ Strategic Campaign setup with sufficient research and following direction given by country consultant
Working closely with internal & external Consultants, Account Managers and Clients to develop and implement Programmatic Media Buying strategies
Working closely with DCM team to ensure seamless integration with full DC stack clients
Being able to troubleshoot issues within DCM and presenting solutions
Build and traffic campaigns in DSP platforms including desktop, mobile, FBX, video – platforms are not limited to just one
Ability to execute in-app campaigns
Analyse campaign performance and make recommendations for optimization
Regular review of performance of campaigns across revenue, performance and pacing
Ensure campaign delivery against revenue goals and Key Performance Indicators as established with the client and consultants
Daily reporting and monitoring of campaigns to ensure performance goals and revenue objectives are met
To ensure best practice RTB techniques are employed at all times
Being able to interpret data outside of programmatic & delivering holistic overview to client
Ability to check different channel behaviour & impact of various channels on digital campaign performance eg. how does paid search influence performance on display
Proactively seek new opportunities within programmatic space
Ensure all correct revenues and media costs are reported on a monthly basis.
Ensure all administration is accurate and up to date
Being able to motivate oneself & to continue self development
Working closely with country consultants to identify market trends, new features etc
Being able to re-strategize digital campaign strategy
Being back-up for country consultants
Collaboration with Client Manager
Close daily collaboration with country consultant to understand client’s goals and needs, communicating campaign metrics and performance to Sales and Client as needed;
Campaign performance analysis and presentation to client manager and / or consultant for all campaigns
First level of troubleshooting and triage on technical and performance related issues
Collaboration with Development teams
Provide feedback and support to product management based on usage of NMPi/Incubeta MG proprietary technology platforms to help drive improvements and quality
Work regularly with R&D team on giving real-time product improving feedback as well as collaborating with them on new campaign optimization techniques
The Media Buyer is able to independently set up and execute online campaigns for all international customers, in close accordance with the responsible client executive.
Key competencies and work ethic
Exceptional communication skills both written and verbal
Display professional and example behaviour at all times
Specialized knowledge – have worked in a serious, thoughtful and sustained way to master the specialized knowledge needed to succeed in their fields; and that they keep this knowledge up-to-date, so that they can continue to deliver the best work possible.
Competency – Professionals get the job done. They’re reliable, and they keep their promises. If circumstances arise that prevent them from delivering on their promises, they manage expectations up front, and they do their best to make the situation right. Professionals don’t make excuses, but focus on finding solutions.
Gets the job done with a can do attitude
Displays honesty and integrity (http://www.mindtools.com/pages/article/integrity.htm) at all times
Be accountable for their actions even when making mistakes
Show respect for the people around them, no matter what their role or situation.
They exhibit a high degree of emotional intelligence (http://www.mindtools.com/pages/article/newLDR_63.htm) (EI) by considering the emotions and needs of others, and they don’t let a bad day impact how they interact with colleagues or clients.
Project a positive attitude at all times towards clients team members and motivate team members when they are less positive.
Display strong interpersonal skills. Ability to build strong relationships with clients and colleagues; display a strong team spirit.
Maintain the highest standards of delivery, productivity and effectiveness at all times
Organized and detail oriented
Display focus and dedication at all times
Be approachable and open to constructive criticism
Exceptional time management skills and ability to prioritize high volume of projects simultaneously in a fast paced unpredictable environment.
Ability to remain calm and thrive under pressure
Strong problem solving skills
Display a high level independence.
This includes but is not limited to taking decisions independently while staying within the company guidelines; Proactive attitude; staying self-motivated; being self-reliant; continuous self-development without expecting to be taken by the hand.
Display a hunger for knowledge and a willingness to learn for any situation
Respect, appreciate and contribution towards decision making
Help others succeed
Dare to lead
Problem solving: thinks in terms of possibilities. Is able to solve issues and problems in a timely and effective manner.
Customer and service-orientated: is orientated towards the satisfaction of customers and actively seeks for ways of keeping up this satisfaction and if possible of increasing it.
Decisive: takes prompt action in situations and can reasonably predict the consequences can reasonably be predicted in taking decisions.
Independence: Carrying out tasks without help from others; trying to take command of problem situations of one’s own volition or acting on own conviction.
Innovative: Identifies and pursues new ideas, solutions, methods and opportunities for increased productivity.
Creativity: Formulates original and creative solutions and suggestions.
Cooperation: Making an active contribution to a joint result (organizational target) or to resolving problems or conflicts.
Personal strength: Personality with own initiative, self-motivating and strong-willed; has the courage to say what he/she thinks and to adopt an independent viewpoint; efficient under pressure, keeps a cool head and continues to function effectively in stressful situations.
Planning and organizing: Applying structure to time, space and priority in dealing with problems.
Power of persuasion: presents own point of view in an empathetic and enthusiastic way and does not allow to be defeated by powerful reactions and opposition.
Company: DQNA –
Company Location: Cape Town, Western Cape