Overview

Senior Product Manager, HCP Marketing Jobs in Durham, NC at G1 Therapeutics, Inc.



Title: Senior Product Manager, HCP Marketing

Company: G1 Therapeutics, Inc.

Location: Durham, NC

Salary: $100K — $150K *

Category: Pharmaceuticals & Biotech

Job Description

The Opportunity:

G1 Therapeutics is currently recruiting a Senior Product Manager, HCP Marketing to join our team in RTP, NC reporting to Senior Brand Director. The Senior Product Manager of HCP Marketing will be a key member of the trilaciclib brand team and contribute to the development of strategy and tactics focused on Oncologists and other HCP stakeholders. This person will work closely with the Senior Brand Director and cross-functional partners to make strategic choices based on data and insights, define and build the trilaciclib brand, and drive adoption through innovation and flawless execution.

Responsibilities:

Lead development of multiple promotional tactics focused on Oncologists and other HCP stakeholders

Responsible for leading the development and execution of an integrated multi-channel marketing plan across digital and non-digital channels

Identify and deploy innovative tactics to reach and engage targeted HCPs and Consumers within their preferred channels

Find impactful ways to ensure seamless integration of promotion across channels to drive engagement and ensure a positive customer experience

Work with agencies and other 3rd parties to design and implement marketing automation capabilities leveraging physician level data where possible

Contribute to the development of core message platform and brand creative in partnership with brand team leadership

Work closely with brand team colleagues and Market Research & Analytics to ensure messages are deployed optimally and continue to be refined based on insights and key metrics

Contribute to the HCP tactical plan and budget working with the brand team and agency partners

Effectively engage with AOR and other agencies to ensure partners are inspired to effectively drive brand performance and efficiently leverage resources

Analyzes appropriate metrics to assess the launch readiness and eventual launch performance

Other duties as assigned

Requirements:

Bachelor’s degree with 5+ years of related pharmaceutical industry experience including 2+ years of experience in marketing or market analytics. MBA highly desirable

Proven track record of success in marketing and related commercial disciplines

Oncology and/or Analytics experience highly desirable

Experience with multi-channel marketing highly desirable

Demonstrated understanding of full marketing process (insight, strategy, execution, measurement)

Demonstrated ability to be a high-level contributor and leader of multiple projects and processes

Strong ability to converse with professionals about disease states/product categories that are targeted

Demonstrated ability to work effectively in cross functional teams

Excellent written and verbal communication skills are required

Willing to travel (up to 30%).

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Valid through: 8/18/2020

 

About G1 Therapeutics, Inc.