Senior Product Marketing Manager Jobs in Remote at DIGITAL.AI
Title: Senior Product Marketing Manager
Salary: $150K — $200K *
Category: Information Technology
About the Role:
Digital.ai is seeking an experienced Senior Product Marketing Manager to manage product marketing responsibilities for Digital.ai’s Application Protection offering – formerly known as Arxan. Our industry-leading capabilities shield apps from reverse engineering, tampering, API exploits, and other attacks that can put a business or its customers at risk.
In this role, you will own all go-to-market activities working alongside the Marketing, Product, Sales, and Customer Success teams. You will specifically be responsible for creating and sharing ideal customer profiles and key personas, messaging, positioning and customer stories to internal and external audiences. You will possess an understanding of the competitive landscape, our customers and their challenges, and our solutions, and its benefits.
Work closely with Product to build a deep understanding of our customers and the market by conducting primary qualitative and quantitative research and competitive analyses that inform strategic product & marketing decisions.
Create value propositions, messaging frameworks, and content to communicate product features and their benefits to Digital.ai’s prospects and customers.
Identify and translate buyer and customer journeys into owned, earned, and paid programs by coordinating with demand generation teams.
Work alongside Sales to increase conversion rates through continuous improvement of product messaging, demos, sales enablement, webinars, and competitive insights.
Work with Sales, Product, and Marketing to prioritize market needs, generate product roadmaps, and determine strategic investments.
Provide a regular cadence of education about our products and feature releases both within Digital.ai and externally to its customers.
Publicly represent Digital.ai and its products at industry events.
5+ years of progressive experience in enterprise software Product Marketing and/or Product Management, ideally for a SaaS organization delivering IT infrastructure solutions to fortune 1000 companies
Familiarity with DevSecOps, Application Security, or other related subjects.
Proven track record in positioning and messaging development as well as planning, creating, and launching go-to-market strategies for new and existing products
Strong analytics, problem solving, and critical thinking skills to translate learnings into the right priorities to grow the business
Excellent written and verbal communication skills.
A track record of independent execution in a fast-paced environment by effectively prioritizing and executing multiple projects with minimal supervision
Strong entrepreneurial “get things done” attitude
Excellent presentation skills for external and internal audiences at all levels.
BA/BS degree, MBA preferred
Valid through: 6/3/2021
Digital Ai is an American technology company specializing in anti-tamper and digital rights management for Internet of Things, mobile, and other applications. Arxan's security products are used to prevent tampering or reverse engineering of software, thus preventing access or modifications to said software that are deemed undesirable by its developer. The company reports that applications secured by it are running on over 500 million devices. Its products are used across a range of industries, including mobile payments & banking, automotive, healthcare and gaming.