Senior Product Marketing Manager – RMX Jobs in Seattle, WA at Zillow
Title: Senior Product Marketing Manager – RMX
Location: Seattle, WA
Salary: $200K — $250K *
Category: Consumer Technology
About the team
The Rich Media Experiences (RMX) team builds immersive experiences that help buyers and renters imagine themselves inside a home simply by browsing a listing on Zillow and other leading real estate sites. The team is constantly pushing the boundaries of the home evaluation process by bringing homes to life through virtual tours, digital floor plans and other exciting innovations that reinvent how shoppers tour homes. These innovations also bring value to our professional business partners (real estate agents, property managers, and photographers) by empowering them with cutting edge solutions.
About the role
Zillow Group is the trusted source for a large audience of renters and buyers looking for their new home, in part because we provide an immersive experience for customers who come to our sites. As a member of the Product Marketing team, you will help build experiences that bring a home to life. You’ll understand how our professional agent and photographer partners can use our products to stand out in competitive markets. You’ll partner with product teams to build a strategy that brings those products to market in new and effective ways across both professional and consumer audiences. Together we will help craft the product roadmap based upon a deep understanding of unmet needs among professionals, informed by the needs of the home shoppers who they serve. You’ll define a B2B adoption model that spans multiple buyer segments- balancing the needs of home shoppers with those of professionals. You’ll lead a cross-functional team from annual planning through initiative prioritization and execution. You will set targets, measure progress towards them, and identify drivers or barriers to achieving them. Of equal importance, you will be a spokesperson for the RMX team internally, building understanding and gathering support among the rest of marketing and pushing initiatives forward!
Design and execute a growth plan for B2B audiences inclusive of target segment identification, pricing and packaging, customer funnel buildout, and channel planning
Lead an agile team of Marketers in support of RMX adoption across both professional (B2B) and consumer audiences
Lead multiple product and feature launches through structured go-to-market process in collaboration with greater Zillow Group Marketing partners
Work with Product, Finance and Marketing partners to co-author 3-year plan for RMX as well as corresponding annual operating plans
Partner with greater Zillow Group Marketing organization to ensure frequent and accurate incorporation of RMX technology into campaigns not directly owned by your team
Own and share the product marketing narrative, results, and findings with Vice President and C-level executives
This role has been categorized as a Hybrid position. “Hybrid” employees regularly work at an existing ZG corporate office for approximately 10 to 80 percent of their time each month, and the rest of the time they may work from a remote physical location of their choice within a reasonable commuting distance from the corporate office which must be identified to the Company in advance. The Recruiter and Hiring Manager will set expectations on the employee’s preferred time in office. ZG has not defined a reasonable distance, and expects employees will use judgment in determining this for themselves and understand the implications …
Zillow Group, Inc., or simply Zillow, is an American online real estate marketplace company that was founded in 2006, was created by Rich Barton and Lloyd Frink, former Microsoft executives and founders of Microsoft spin-off Expedia; Spencer Rascoff, a co-founder of Hotwire.com; David Beitel, Zillow's current Chief Technology Officer; and Kristin Acker, Zillow's current Senior Vice President of Experience Design. Barton is the current CEO of Zillow, Inc.