Social Media Community Manager Health & Nutrition Jobs in Greensboro, NC at Market America

Title: Social Media Community Manager Health & Nutrition

Company: Market America

Location: Greensboro, NC

Salary: $100K – $150K*

Category: Business Services

Job Description

Position Summary

Writes, edits, and proofreads across a variety of online content mediums for Health & Nutrition Brands. Delivers a consistent tone and voice across all communication platforms. Manages multiple projects. Must have a previous knowledge or experience with Health & Nutrition related topics and/or community or project management.

Essential Duties and Responsibilities

Manage presence in social networking sites, including but not limited to, Facebook, Twitter, Pinterest, Snapchat and Instagram and seeding content into social applications as needed.

Collaborates with team members on weekly/monthly editorial calendar; contributes to blog 3-4 times/week

Manages the content on 2 health & nutrition blogs for guest bloggers. Contributes weekly personally.

Creates weekly content schedules for Isotonix and TLS Weightloss brands social media channels including, but not limited to: Facebook, Twitter, Instagram, Google+ & LinkedIn, and Pinterest

Become an advocate of the company in social media spaces, managing engaging dialog and answer questions where appropriate

Monitor effectiveness benchmarks for measuring the impact of social media programs. Analyze, review and report on effectiveness of campaigns to maximize results.

Utilize good judgment in safeguarding the company image in responses and outreach in all social media outreach.

Develops copy for all advertising needs to effectively present products and brand.

Writes effectively for Search Engine Optimization (SEO) to increase organic search engine rankings, drive traffic, lift brand awareness and grow sales

Creates content suitable for social networking and digital media trends to drive traffic to websites.

Produces relevant and useful branded content across online and offline channels to ensure consistency and relevancy.

Drafts original web-based copy for a consumer audience to incorporate creativity and increase usability.

Collaborates with designers, health & nutrition product managers, and executives from concept through execution

Participates in the creative to effectively develop of online campaigns.

Remains abreast of current events and trends in the social media industry to maintain competitive edge.

Generates fresh copy to effectively maintain each brand’s unique voice and clearly differentiates company products from competitors’ products.

Maintains consistency of company’s own unique in-house style across a variety of outlets

Participates in the content production of email marketing and various online projects, when necessary.

Complies with company policies and procedures.

Ability to travel as needed between Miami, New York, Greensboro

Ability to travel as needed for corporate functions and social media conferences

Mandatory attendance at the company’s 2 corporate events each year.

Can help on other brands or additional projects as needed

Performs other duties as needed.

Education andExperience

•Bachelors degree in English, journalism, marketing, communications, or related field.

•5+ years of experience in media/social media and or journalistic industry.

•Or combination of equivalent experience, education, and training.

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Valid through: 7/16/2020


About Market America

Market America is a multilevel marketing company that describes itself as a product brokerage and internet marketing company. Currently distributing a variety of products in several countries, the company was founded in 1992 by JR and Loren Ridinger. Headquartered in Greensboro, N.C., the company employed roughly 650 people as of 2011. Market Americas offerings include household cleaning supplies, jewelry, personal care products, auto care, cosmetics, dietary supplements, custom websites, water purifiers, and weight management products. It conducts business through several affiliated companies. The company uses the web domain Shop.com for retail sales. In 1992, Market America was founded by former top Amway distributor JR Ridinger (real name, James Howard Ridinger), his wife Loren, and her brother Marc Ashley, now Chief Operating Officer. The company is headquartered in Greensboro, NC and employed around 802 non-union employees as of 2016. Over the years, Market America has sold items such as auto care, electronics, apparel, water filtration systems, flowers, coffee, and oral hygiene through affiliations with outside companies that advertise and offer these items on the firms site. The company later expanded its operations to Australia (2002), Hong Kong (September 2007), Philippines (October 2010), United Kingdom (February 2012), and Mexico (June 2012).