Sr. Manager, Product Marketing Job at Alteryx Inc in Irvine, CA

Job Description

Alteryx Inc

  • Irvine, CA

  • Permanent

  • Full-time

(Remote Opportunity) Alteryx has an immediate opportunity for an experienced Sr. Manager, Product Marketing who will be responsible for defining and executing on marketing strategies to generate demand across our data science, machine learning and open-source offerings. Through your high-level understanding of the way organizations and the wider open-source community consume, analyze and utilize data for strategic initiatives, youll be responsible for developing the messaging and positioning for Alteryx and its cutting-edge open-source data science components. You’ll conceive and develop innovative marketing programs that drive demand and specifically address how Alteryx technology translates into meaningful and actionable insight for the open-source community. Our ideal candidate will be gifted at telling the story with data and understands how analytics provide the strategic insight necessary to understand key businesses processes/business drivers, and common obstacles faced by analysts, line of business leaders and the data science community. This role will capitalize on your previous analytics expertise, including but not limited to; open-source marketing, data science/machine learning, cloud-based analytics, software-as-a-service, robotic process automation, data preparation & blending, analytic outcomes and connectivity to wider data and analytic application ecosystems. Responsibilities: – Develop targeted and meaningful content, product positioning and messaging that develops and differentiates Alteryx data science libraries/capabilities across an active and independent open-source community. – Communicate the value proposition of the products for open-source developers (especially Python) and build community engagement that supports the growth and expansion of these products. – Work with marketing communications team to develop Thought Leadership and increase awareness of our platform with key personas and influencers. – Participate in the launch of new products and releases and manage the cross-functional implementation of industry-agnostic plans. – Spearhead market intelligence through in-depth industry and competitive analysis, while consistently devising programs that outpace the competition. – Develop the strategy and manage the marketing programs that drive demand within the industry (and especially the open-source community). – Track record of establishing short- and long-term market and product growth goals, then executing operating plans to achieve them. – Serve as Alteryx SME and spokesperson for Alteryx. Requirements: – 10+ years of software, SaaS or open-source product marketing experience; Business Intelligence or Analytics experience highly preferred. – 3-5 years of experience with analysis of data for strategic purposes. – Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties. – Demonstrated success in product launches and end-to-end execution of supporting marketing strategies. – Excellent communication skills a must; written and oral, including presentation and product demonstration experience to large and diverse audiences. – Expert user of Microsoft PowerPoint, Word and Excel and productivity tools.Basic level of experience/exposure to Python and open-source ecosystems (e.g. Github). – Bachelor’s degree in marketing, advertising, communication studies, business administration or a related discipline, Masters preferred. – Must be willing to travel at least 25%

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About Company

Company: Alteryx Inc

Company Location:  Irvine, CA

About Alteryx Inc