Sr. Manager – SEM, Review Sites and Affiliates Jobs in San Francisco, CA at Zendesk
Title: Sr. Manager – SEM, Review Sites and Affiliates
Location: San Francisco, CA
Salary: $100K – $150K*
Category: Enterprise Technology
Zendesk is looking for an accomplished Senior Performance Marketing Manager to develop and execute our SEM, Review Sites and Affiliates strategy, driving high-performing initiatives to improve the return on our marketing investment and grow leads and revenue from these campaigns. This is an exciting opportunity for a Performance marketing superstar with a proven track record of optimizing complex global paid media campaigns for multiple products and audiences in a dynamic environment.
The ideal candidate will be a data-driven hands-on marketer, both highly analytical as well as adept at building strategic relationships at all levels of the organization. You will be guiding a team of 4+talented marketers and launching high growth initiatives globally. You are someone who enjoys formulating hypotheses, developing testing plans and iterating based on data-supported insights.
What you’ll do:
Be the global leader in charge of building out and expanding a performance-focused SEM, Review Sites and Affiliate programs at Zendesk
Set the vision for the channels, manage day-to-day operations, monitor quarterly budgets and pacing to achieve goals and ROI targets with the help of team (4+ channel and 4+ regional managers.
Build, manage and maintain framework and roadmap for your channels
Own weekly and monthly reporting of channel metrics, goals, and other KPI’s
Research and leverage SEM/Affiliate marketing industry trends and competitive analysis to inform marketing strategy
Work with the core performance team in HQ as well as in regions on budgeting and pipeline forecasts, allocating and maxing out spend against the most efficient strategies
Develop Zendesk’s Affiliate practice from the ground up collaborating with cross-functional teams and grow leads that have a high propensity to convert to paid customers.
Communicate big-wins for platforms and flagging of potential red-flags just as fast
Communicate with regional and cross-functional stakeholders as needed
Who you are:
You have 7+ years of hands-on experience running paid search campaigns on major search engine platforms (Adwords & Bing)
Proven track-record building up affiliate marketing programs from the ground up and growing revenue through this channel.
You are a seasoned paid media expert with a playbook of proven tips and tricks to meet ambitious ROI driven goals.
Deep knowledge of search marketing, bidding strategies, A/B testing and Adwords certified. Familiarity with a Review Sites business model and platforms. Proven track record building successful programs is a plus.
High levels of integrity, autonomy, and self-motivation; excellent project management skills, ability to clearly communicate results, key learnings and areas of opportunities.
You have experience managing large budgets of 1MM+
You are constantly on the lookout for the next tactic that will take your programs to new heights
You are comfortable managing the day-to-day operations of a highly matrixed team (4+ direct reports and 6+ geo managers), including, but not limited to directing the planning, execution, monitoring, and reporting of performance across the channels you are responsible for.
You are eager to roll up your sleeves – we are building a team of do’ers who like tinkering and testing using all the different levers available- bids, budgets, placement types, audience targeting, creative, CTA, etc.
Zendesk Inc. is an American customer service software company based in San Francisco, California. Zendesk provides a cloud-based customer support platform which allows quicker and easier interaction between businesses and customers. Zendesk has offices worldwide in London, Madison, Taguig (Manila), Copenhagen, Dublin, Tokyo, Montpellier, Berlin, Melbourne, Singapore, and Sao Paulo. It is listed on the New York Stock Exchange with the symbol ZEN and is a constituent of the Russell 2000 Index. Founded in 2007, the company now has over 1,400 employees and serves 75,000 paid customers in 150 countries and territories. Zendesk was founded in 2007 by Mikkel Svane, Morten Primdahl, and Alexander Aghassipour. The company was started in a loft located in Copenhagen, Denmark. The three used their background in customer service programs to create an alternative that would be easier to use for customer tracking and incident reporting . In June 2008, the firm received $500,000 in seed funding, followed in 2009 by a $6 million series B funding from Charles River Ventures and Benchmark Capital, That year, the company moved to San Francisco. In April 2014, Zendesk acquired Zopim Technologies Pte Ltd, a Singapore-based provider of live chat software. The firm would eventually turn this software into Zopim Premium Live Chat. In May 2014, Zendesk became a publicly-traded company, debuting with an IPO price of $9 per share. On October 13, 2015, the firm acquired We Are Cloud SAS for $45.0 million. We Are Cloud is the maker of BIME Analytics software, the technology that Zendesk now uses for its customer data platform.