Website Content Manager II, Conversion Rate Optimization Jobs in Waltham, MA at ZoomInfo
Title: Website Content Manager II, Conversion Rate Optimization
Location: Waltham, MA
Salary: $80K — $100K *
Category: Information Technology
While the rocket ship took off long ago, ZoomInfo is looking for captains, not passengers, who want to help our team discover new frontiers and define new possibles.
About the Role
Reporting to the Director of Digital Content, the Website Content Manager, Conversion Rate Optimization, will work as both a team player and individual contributor to maximize performance of the web properties under the umbrella of ZoomInfo brand.
What does that mean?
Help develop and produce dynamic content aligned with our growing portfolio of go-to-market solutions to educate, engage and optimize conversion rates from over _ monthly unique visitors who visit ZoomInfo’s website.
SKILLS + EXPERIENCES
Prior experience of 5+ years of content marketing experience (Inbound experience preferred)
Experience working with stakeholders within and outside of the marketing department, including analytics and operations, design, product marketing, and sales leadership
Organized and methodical in setting up processes to streamline testing cadence with a team of diverse skills
Understand best practices for UI and UX for landing pages, applications, mobile, and desktop
Analytical mind to mine data for insights and generate hypothesis for constant and fast iteration testing.
Experienced and knowledgeable with CRO tools to setup, launch, develop A/B tests
Effective communicator to market test ideas and influence test-related decisions
Client account management experience
Excellent presentation and slide building skills to showcase learnings, results, and capture interest and attention
This individual knows what hard work looks like and leads by example. A leader and a doer.
This individual is fluent in the web analytic required to improve a user experience. He/She knows how to create a testing hypothesis and design a test to prove the theory.
This individual is curious about the latest trends in digital marketing. We are looking for an incessant questioner, who is always looking for ways to improve a user experience.
Has confidence in their convictions, can drive direction out of ambiguity and is excited by the challenge of questioning the status quo to get more out of marketing campaigns
Knows how to create urgency for both clients and team members, with enthusiasm and straight talk-whatever the situation dictates. Wants to learn fast and find the next winner.
Works collaboratively across departments to turn ideas into action.
Run quick paced tests across multitude of channels
Implement tests to support client teams’ strategic roadmaps
Are you looking for an opportunity to challenge yourself?
At ZoomInfo our employees work hard to ‘define new possibles’, and they are driven by getting stuff done, and making sure our customers are always winning. ZoomInfo is a company that got to where it is today by employees’ heroic efforts, and we are looking to grow our team.
At our company you’ll see that collaboration is second nature, and you’ll be greeted by a team of incredibly smart, talented, and motivated individuals who will help you define your new best self.
You’ll be presented with opportunities to both personally and professionally develop as you build your career. We believe that our employees love to work and …